These are only a few books we have on this topic. Use the search box above to search for other items in our collection.
Absolute Essentials of Business Ethics by 
Business Etiquette Made Easy by 
Get Funded!: The Startup Entrepreneur's Guide to Seriously Successful Fundraising by These are only a few books we have on this topic. Use the search box above to search for other items in our collection.
Leading from Anywhere: The Essential Guide to Managing Remote Teams by 
Making Work Human: How Human-Centered Companies Are Changing the Future of Work and the World by These are only a few books we have on this topic. Use the search box above to search for other items in our collection.
Ads, Fads, and Consumer Culture (6e) by The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.
The New Rules of Marketing and PR by The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Social Media Marketing (4e) by **Winner of the TAA 2017 Textbook Excellence Award**"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."TAA Judges PanelThe market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.A must-have text for those studying social media marketing.
Social Media Strategy (3e) by Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. This book contributes to everything we are trying to teach our students, not just the latest in advertising techniques. In fact, the book is exceptionally comprehensive.... By focusing on core social science concepts, Quesenberry solidifies his lessons expertly. Quesenberry wraps up the text with a discussion on integrating social media across organizations and pulling his wide-ranging topics together. This conclusion demonstrates that the academic field is full of us marketing-professionals-turned-professors, and this is a text for us! It presents real-world problems in academic ways perfect for the classroom... [A]fter assigning it in the classroom, I have no doubt that my students will keep this book on their first office bookshelf. (Previous Edition Praise) - Journalism & Mass Communication Quarterly Provides a solid foundation for introducing the complexity of social media strategy to students... [and] an outstanding introduction to the types of social media engagement and their representative platforms. ... While choosing a social media textbook often deserves the status of 'It's Complicated', any professor looking for a quality introductory textbook for social media would do well to be 'In a Relationship' with Quesenberry's contribution. (Previous Edition Praise) - Journal of Advertising Education Professor Quesenberry makes an important contribution in helping instructors to engage students in learning social media planning and strategy. Social Media Strategy helped my students present a real-world plan to our clients. The second edition adds important depth to the excellent framework for moving from theory to practice. - Jeremy Lipschultz, Isaacson Professor, University of Nebraska at Omaha After reviewing the second edition, I was impressed by the increased breadth and depth that are covered in this update. The new edition offers a thorough discussion of emerging trends in social media marketing as well as extensive coverage of platforms and topics that were just gaining momentum a few years ago, including live-streaming videos, Snapchat, Messenger, influencer marketing, and online reviews. I highly recommend Keith's book to both educators and practitioners of social media marketing alike. It is a must-have guide for anyone in the field. - Ai Zhang, Stockton UniversityThese are only a few books we have on this topic. Use the search box above to search for other items in our collection.
The Conscience Code: Lead With Your Values, Advance Your Career by 
The Ethical Line: 10 Leadership Strategies for Effective Decision Making by 
The Motive: A Leadership Fable by The HACC Library: Books and Media catalog is a searchable database of books, periodical titles, and audio-visual material available at Harrisburg Area Community College.
The following list uses subject headings and keywords to find materials at HACC Library.
Catalog Searches:
| Business Writing | Management | Industries |
| Small Business | Ethics | Business Education |
Keyword Suggestions:
| Management | Marketing | Business Etiquette |
| Success in Business | Small Business | International Trade |
| Risk Management | Business Enterprises | Business Intelligence |
| Communication in Management | Leadership Ethics |
The books on our shelves are arranged using the Library of Congress Classification system. Each book in the library has a unique “call number”, which is a combination of letters and numbers that are used to place books in alphabetical and numerical order. When you find a book in our online catalog, you can use the call number to find the book. The call number is placed on the lower part of the spine of the book.
In our catalog, the call numbers are displayed as a single line, but the spine label displays the call number as 3 to 5 lines. The call number is always read from left to right, then from top to bottom (when applicable).
Here are a few basic principles to help you understand how to use the call number to find a book on the shelf:
| Order on Shelf | First | Second | Third | Fourth | Fifth | Sixth |
|---|---|---|---|---|---|---|
| First Line | H61 | H61 | H62 | H62.3 | H62.5 | HA17 |
| Second Line (post-decimal) | .S4475 | .S74 | .K37 | .C547 | .U5 N354 | .V64 |
| Last Line (Year) | 2010 | 2015 | 2019 | 2018 | 2010 | 2016 |
