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BUSI 101 - Introduction to Business - Knisely: Resources

Business Articles

When searching for articles in the databases , try combining a search for your company with some keywords, like "target market" or "brand name" or "market share."


Starbucks AND target market

Microsoft AND market share

Company/Industry Information

  1. You will have an easier time finding information if you choose to research a public company, rather than a private company. 
  2. Try checking the company's own web site too, but remember that the company will choose to present itself in the most positive light possible (bias). Often a company site will have a link "about us" or "about the company" or "our history."

Ted Talks

Library@HACC: Books and Media Catalog Search

The HACC Library: Books and Media catalog is a searchable database of books, periodical titles, and audio-visual material available at Harrisburg Area Community College.