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MKTG 201 - Principles of Marketing - Neff

eBooks

Marketing Professionals: A Practical Career Guide

by Kezia Endsley
available via EBSCO eBooks

Converted: The Data-Driven Way to Win Customers' Hearts

by Neil Hoyne
available via EBSCO eBooks

The New Rules of Marketing and PR (8th ed.)

by David Meerman Scott
available via EBSCO eBooks

Ads, Fads, and Consumer Culture (6th ed.)

by Arthur Asa Burger
available via EBSCO eBooks

Sustainable Marketing: How to Drive Profits with Purpose

by Michelle Carville et al.
available via EBSCO eBooks

Launching and Building a Brand for Dummies

by Amy Will
available via EBSCO eBooks

The Ultimate Marketing and PR Book (2nd ed.)

by Eric Davies et al.
available via Credo Reference

Essentials of Advertising

by Robert Cluely
available via EBSCO eBooks

Print Books

The New Rules of Marketing and PR (8th ed.)

by David Meerman Scott
LAN - HF5415.1265 .S393 2022

Social Media Marketing (4th ed.)

by Tracy L. Tuten
HBG - HF6146 .I58 T883 2021

Identity Designed

by David Airey
LAN - HF5415.1255 .A37 2019

Disruptive Branding

by Jacob Benbunan et al.
LAN - HD69 .B7 B38 2019

Social Media Success for Every Brand

by Claire Diaz-Ortiz
LAN - HF5414 .D48 2019

Feminist Perspectives on Advertising

edited by Kim Golombisky
HBG - HF5821 .F44 2019

Digital Marketing Strategy (2nd ed.)

by Simon Kingsnorth
YRK - HF5548.32 .K566 2019

The 1-Page Marketing Plan

by Allan Dib
HBG - HF5415.13 .D52 2018

This Is Marketing

by Seth Godin
LAN - HF5415 .G5738 2018

The End of Advertising

by Andrew Essex
YRK - HF5823 .E88 2017

Introduction to Social Media Marketing: A Guide for Absolute Beginners

by Todd Kelsey
HBG - HF5415.1265 .K3936 2017
YRK - HF5415.1265 .K3936 2017