Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MKTG 201 - Principles of Marketing - McCartan: Articles

Tips for Searching in Databases

When searching the databases, try entering your company name with some keywords.
Put multiple words that should be found as a single term in (parenthesis) or "quotes" to encourage the search engine to find them as a single term. For example: 
Walmart AND (SWOT analysis)        or      Microsoft AND "market share"

You can use the links given below, or browse the entire database list using these links:

Company and Industry Information