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MKTG 201 - Principles of Marketing - McCartan

Tips for Searching in Databases

When searching the databases, try entering your company name with some keywords.
Put multiple words that should be found as a single term in (parenthesis) or "quotes" to encourage the search engine to find them as a single term. For example: 
Walmart AND (SWOT analysis)        or      Microsoft AND "market share"

You can use the links given below, or browse the entire database list using these links:

Company and Industry Information