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MKTG 201 - Principles of Marketing - McCartan: Web Sites

Search tips for company info

  1. You will have an easier time finding information if you choose to research a public company, rather than a private company. 
  2. Try checking the company's own web site too, but remember that the company will choose to present itself in the most positive light possible (bias). Often a company site will have a link "about us" or "about the company" or "our history."

 

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