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ART 145 - Graphic Design II - Talebi: Getting Started

Famous Designer Presentation

Famous Designer Presentation (100 points)

You are assigned to research and write a paper about a famous graphic designer. The research paper must be at least 3 pages (double-spaced) and explain his/her life and style of design. Your paper must be supported with a timeline and a minimum of 15 examples of the designer’s work. List a minimum of 3 reliable references including a book. At the end of your research paper highlight between 7 to 10 important points about your designer’s life and his/her design. Make sure to proofread and yet proofread again.

After completing the paper; an oral presentation/speech will be given to the class.

Your 12 to 15 minute speech/presentation must have the following characteristics:

I. Informative, persuasive and base on visual aid. (15 or more images)

II. An identifiable introduction, body, and conclusion.

• The introduction must get audience’s attention.

   You may preview the main points (a map of the speech/presentation).

• The body must have clear points with a variety of supporting material.

• The conclusion must be a summarization of all main points.

III. Deliver in a style, which includes frequent eye contact and visual aids. You should have a 
good knowledge of the designer’s style, various works of art and his/her contribution to the field 
of graphic design.

IV. Use note cards but do not read from your note cards.

A test (25 points) on all the presented designers will be given to the class sometimes after the 
last presentation. Students are encouraged to take notes during each presentation and use it to 
study for the test.

Deadline:

Choose a designer                                                                              Sept. 18 (3 points)

Outline of the research paper with examples of work                  Sept. 30 (7 points)

After this date students who didn’t meet the deadlines will lose the chance in writing or presenting this 
assignment.

Complete research paper                                                                    Oct. 9 (20 points)

Students must be prepared for their oral presentation starting after mid-term. (45 points)

You may or may not select a designer from the following list:

Reza Abedini

Otl (Otto) Aicher

Charles Anderson

Saul Bass Michael Bierut Neville Brody
David Carson Matthew Carter Seymour Chwast
Chaz M. Davies Louise Fili Alan Fletcher
Shigeo Fukuda Tom Geismar Milton Glaser
April Greiman Jessica Hische Tibor Kalman
Susan Kare Chip Kidd Herb Lubalin
Luba Lukova Alvin Lustig Herbert Matter
Bruce Mau Abbott Miller Josef Muller Brockman
Martin Pedersen Woody Pirtle Paul Rand
Michael Rock Stefan Sagmeister Peter Saville
Paula Scher Lanny Sommese Bradbury Thompson
Rudy VanderLans Massimo Vignelli James Victore

Guide Creator

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Kathleen Conley
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