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COMM 101 - Effective Speaking - Gingras-Moore

Keyword vs. Subject

When you type things into search boxes, you are, by default, doing what is known as a keyword search. When you are looking for information on certain topics it can be helpful to do a subject search instead. However, some subject headers are not as robust or descriptive, so a highly targeted keyword search might be better in some cases. Here are some key differences between the two search types of searches:

Keyword Search Subject Search
  • searches anywhere in the record for the words you typed
  • provides a lot more, but possibly unrelated, results
  • useful if you know that you have the correct words
  • search terms are the same regardless of where you are looking
  • has been tagged by a librarian as being relevant to the assigned subject
  • provides fewer, but more relevant, results
  • useful when multiple terms describe the same idea 
  • different databases might use different subject headings

Identifying Keywords & Related Terms Example

Identifying key concepts and what other words or phrases describe that concept you will get more meaningful results. Here is an example of how you can break down a question into concepts and their related phrases.

How often does eyewitness testimony lead to wrongful convictions? Keywords: eyewitness testimony, wrongful convictions, statistics

Original Phrase Related words or ideas
eyewitness testimony eyewitness identification/misidentification, false testimony, police lineup, eyewitness errors, lineup identification, eyewitness evidence, eyewitness memory
wrongful conviction innocence, false imprisonment, exoneration, false arrest, wrongful incarceration, criminal justice errors
how often statistics, data, history, frequency, extent

Identify Keywords

In what ways do humans contribute to the destruction and conservation of the Caribbean coral reef?

By identifying key concepts and what other words or phrases describe those concepts you will get more meaningful results. With the question "In what ways do humans contribute to the destruction and conservation of the Caribbean coral reef?" the keywords/phrases are human, destruction, conservation, and Caribbean coral reef. Here is an example of what words could be used instead:

Original Phrase Related words or ideas
humans human-caused, anthropogenic, people
destruction threats, damage, degradation, kill, decline
conservation preservation, protection, recovery, restoration
Caribbean coral reef West Indies, Caribbean Sea, Antilles, Mesoamerican Barrier Reef System