Welcome!
Welcome, students!
This LibGuide has been specially created for students of Professor Neff's Marketing 201 class. On here you'll find links to HACC Library resources and reputable external websites that will be useful, especially with your final project.
Background Information
-
Oxford Dictionary of Marketing (4e) by A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leadingmarketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and searchengines on advertising and the rise of global brand management.Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, includingadvertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploringhow the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a generalinterest in marketing.Call Number: available via Oxford ReferencePublication Date: 2016
HACC Institutional Research
-
HACC Fact SheetIncludes information about the demographics of the student body.
-
Current College Data BookIncludes more detailed breakdowns of college profiles by campus, including student demographics and enrollments by major. Current as of the Fall 2019 semester.
-
HACC PublicationsAccess the College's Annual Reports here.
Community College Trends
-
Chronicle of Higher EducationNews, information, and job postings for college and university faculty members and administrators.
-
Inside Higher Ed: Community CollegesNews website; this links directly to their stories about community colleges.
-
Community college periodicalsAccess HACC Library's selection of eJournals about community colleges.