This guide will help you find relevant resources for your Strategic Capstone Project, including industry reports, company profiles, financial information, and more. You will also find guidance for APA formatting and citations.
Articles covering all disciplines of business. Includes peer reviewed business journal articles, market research reports, industry reports, country reports, company profiles, and SWOT analyses.
Company profiles, histories and financials for public and private companies around the world. Includes news sources, press releases, competitors and industry profiles as well as SWOT and analyst reports, revenues, etc.
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Articles from journals, magazines and newspapers relating to business and economics including finance, international business, management, markets and company profiles.
Articles from journals, magazines, and newspapers with limited full text. Covers the culinary arts, food & beverage management, hospitality law, hotel management, leisure & business travel, and market trends.
Articles from scholarly journals, magazines and book chapters, in topics of communication, mass media and related fields of cultural studies, film studies, marketing and business.
Peer-reviewed articles from scholarly journals in business, engineering, medicine, humanities, and social sciences.
Before you begin your research, it will be helpful to know your company's official name as well as its North American Industry Classification System (NAICS) code. Use the table below as a reference.
| Company | Official name | NAICS code |
|---|---|---|
| Adidas | Adidas AG, Adidas America, Inc. | 448210 (Shoe Stores) |
| Amazon | Amazon, Inc. | 445110 (Supermarkets and Other Grocery (except Convenience) Stores) |
| Apple | Apple, Inc. | 334220 (Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing) |
| Hershey's | The Hershey Company | 311351 (Chocolate and Confectionery Manufacturing from Cacao Beans) |
| McDonald's | McDonald's Corporation | 722513 (Limited-Service Restaurants) |
| Nike | Nike, Inc. | 316210 (Footwear Manufacturing) |
| PayPal | PayPal Holdings, Inc. | 522320 (Financial Transactions Processing, Reserve, and Clearinghouse Activities) |
| Starbucks | Starbucks Corporation | 722513 (Limited-Service Restaurants) |
| Target | Target, Inc. | 445110, 452210 (Supermarkets and Other Grocery (except Convenience) Stores), Department Stores) |
| Tesla | Tesla, Inc. | 336111 (Automobile Manufacturing) |
| Uber | Uber Technologies, Inc. |
485310 (Taxi and Ridesharing Services) |
| Utz | Utz Brands, Inc. | 311919 (Other Snack Food Manufacturing) |
