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BUSI 290 - Business Capstone - Neff


This guide will help you find relevant resources for your Strategic Capstone Project, including industry reports, company profiles, financial information, and more. You will also find guidance for APA formatting and citations. 

Recommended Databases

Business Source Premier

Business Source Complete

Articles covering all disciplines of business. Includes peer reviewed business journal articles, market research reports, industry reports, country reports, company profiles, and SWOT analyses.

screenshot of Hoovers database

Hoovers Online

Company profiles, histories and financials for public and private companies around the world. Includes news sources, press releases, competitors and industry profiles as well as SWOT and analyst reports, revenues, etc.

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ProQuest Central

Business (ProQuest)

Articles from journals, magazines and newspapers relating to business and economics including finance, international business, management, markets and company profiles.


Hospitality and Tourism Index

Articles from journals, magazines, and newspapers with limited full text. Covers the culinary arts, food & beverage management, hospitality law, hotel management, leisure & business travel, and market trends.


Communication and Mass Media Complete

Articles from scholarly journals, magazines and book chapters, in topics of communication, mass media and related fields of cultural studies, film studies, marketing and business.


Sage Journals Online

Peer-reviewed articles from scholarly journals in business, engineering, medicine, humanities, and social sciences.

Before You Start...

Before you begin your research, it will be helpful to know your company's official name as well as its NAICS (industry) code. Use the table below as a reference.

Common companies and NAICS codes
Company Official name NAICS code
Adidas Adidas AG, Adidas America, Inc. 448210 (Shoe Stores)
Amazon Amazon, Inc.  445110 (Supermarkets and Other Grocery (except Convenience) Stores)
Apple Apple, Inc.  334111 (Electronic Computer Manufacturing)
Hershey's The Hershey Company 311351 (Chocolate and Confectionery Manufacturing from Cacao Beans)
Nike Nike, Inc. 316210 (Footwear Manufacturing)
Starbucks Starbucks Corporation 722513 (Limited-Service Restaurants)
Target Target, Inc.  445110, 452210 (Supermarkets and Other Grocery (except Convenience) Stores), Department Stores)
Tesla Tesla, Inc. 336111 (Automobile Manufacturing)
Uber Uber Technologies, Inc.

485310 (Taxi and Ridesharing Services)

Utz Utz Brands, Inc. 311919 (Other Snack Food Manufacturing)


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