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BUSI 290 - Business Capstone - Neff

Finding SWOT (Strengths, Weaknesses, Opportunities, Threats) Analyses

  1. Go to Hoovers Online. 
  2. Search for your company in the search box in the main search box at the top, e.g.: Starbucks Corporation

     
  3. Click on your company's top result, and you will be brought to the Company Summary page. 
  4. On the left-hand side of the page under Core links, click SWOT.
  1. Go to Business Source Complete.
  2. Under Browse, click on SWOT Analyses.

     
  3. Under All SWOT Analyses, type your company name into the search bar and click Browse.
  4. Click on the SWOT Analysis link for your company.
  5. Under All Issues and Articles, click on the most recent year, then click the most recent date that appears in the drop-down. 

     
  6. Click on the PDF Full Text of the result that appears.